Digital Corporate Identity
A brand is more than the name and logo – it’s the values and reputation. The guidelines are to help make sure everything in digital looks, feels and sounds Investec. From the imagery of real people to the smallest icons made of pixels. Whats shown below is just a snap-shot from a 143 page pdf.
Functional icon set
An icon is functional when it’s used to perform common actions.
Use pictograms when the purpose of your icon is less functional or task orientated. Pictograms ‘speak the brand’ and are ideal to use when Investec is talking.
Investec’s house style frames a story using either a square or a circle. Illustrations make use of white negative space, limited the number of colours and drawn using edgy and geometric lines.