Smokefree - NHS
iOS & Android app
The Smokefree iOS and Android app is a 4 week programme that gives practical support, encouragement and tailored advice. Imano partnered with OgilvyOne who were the creative lead and as mobile specialist, I was responsible for the user experience and implementation of a intuitive user interface.
UX & interaction design
Starting the program & gathering data
The main program screen is a dashboard for tips, tools, advice, and motivational questions for a better understanding of the user and a more tailored user experience. Badges are gained by reaching goals and progress and adds a gamification element to the app.